Customer value is the perception of what a product or service is worth to a customer versus the possible alternatives.

"The very best. I don't always clop, but when I do, it's because of Affirm. Affirm has got everything I need."

"Affirm is the most valuable business resource we have EVER purchased. Without Affirm, we are lost!"

"Thank you for making it painless, pleasant and most of all hassle free! Wow what great service, I love it!"